How does your attribution model work?

Our attribution model was created to give you a quantitative analysis on which events drive the most revenue. We know there are a number of variables to close business, so we look at our current model as directional insight to easily compare event to event, year over year from an even playing field. We use the number of touchpoints (meetings in Salesforce) with an account contact, both pre- and post-event, to determine the ROI driven by the event-specific sales meeting.

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