By Jennifer Bowman
In a few short years, digital technology has transformed the very essence of B2B marketing. Yet trade shows and conferences, decidedly “analog” marketing tools, have not only survived in the digital era but thrived, representing a $570 billion total spend in 2018. How can companies take advantage of this thriving industry?
Find out in A Guide to “Super Charging” Sales at Conferences and Trade Shows, our new ebook developed in partnership with HubSpot.