LinkedIn Groups: A Marketer's Secret Weapon

Thursday, August 2, 2018

By Kathryn Kosmides

Social Media

Reading content from industry experts and keeping up with trends can be difficult to incorporate into our busy schedules. LinkedIn Groups are excellent resources for staying current with the latest marketing news, often from well-established thought leaders. They also provide an excellent opportunity for conversation and discussion with fellow marketing professionals. Surprisingly, we’ve found that many marketers don’t take advantage of LinkedIn Groups. Don’t be one of them!

I wouldn’t be a very good marketer if I didn’t include a call to action! If you’re attending the rapidly approaching HubSpot Inbound conference, be sure to join our LinkedIn group to engage with fellow attendees and bounce questions off your peers.

Okay, now on to our list:

B2B Technology Marketing Community

A lively and tech-oriented bunch of marketers actively sustain productive group discussions. If you have a pressing question, this is a great group to bring it to.

Social Media Marketing

This group is extremely large (1.875 million and counting), but well-managed. Its weekly email with webinars and content is excellent.

Inbound Marketers - For Marketing Professionals

This group was created by Dharmesh Shah, HubSpot’s Founder and CTO. It’s a great resource on inbound marketing strategies, and more likely than not, you’ll have the opportunity to converse with a wide array of HubSpotters and HubSpot customers.

B2B Marketing

B2B marketing is a challenging animal. If you work in the space, do yourself a favor and join this group!

Content Strategy

Boost your lead generation by joining this group. It provides actionable advice and ideas for aligning content with your overall strategy. Bottom line: if you create content, you probably should be a part of this group.

Digital Marketing

This all-encompassing group is an excellent forum to get inspired and ask questions on anything digital marketing.

Moz

Moz culture is legendary, and this group provides a nice taste of it. If you’re having any SEO challenges and have questions, this is the community to bring them to.

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Pssst…want to know how other B2B marketers are using trade shows to surpass revenue goals? Download the free report now!

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