How We're Different from an Event Management Platform

Monday, November 12, 2018

By Jennifer Bowman

Events

You’ve probably heard of the top event management platforms like Cvent, Capterra, Doubledutch, BIzzabo, or Eventbrite. There are dozens of event management platforms that help event organizers register attendees, boost attendee engagement, build landing pages, and more.

But we’re not an event management platform.

Why?

Because event management platforms are focused on event organizers, not the attendees and sponsors that actually drive the event industry. Without them, there are no events; which is why we’ve always been focused on helping attendees and sponsors.

Event management platforms help event organizers sell more tickets and sponsorship packages.

SummitSync’s meeting automation platform helps event attendees and sponsors discover prospects attending every event by providing predicted attendees lists; schedule and manage meetings with the click of a button; and automate attribution to track and measure event investments.

Here’s exactly how we’re helping conference and trade show attendees and sponsors boost their ROI with our meeting automation platform.

Discover Prospects at Events

SummitSync worked with Microsoft to further develop its machine-learning algorithms and AI platform. These algorithms predict what events your prospects are attending and filters new possible leads based on the events you’re already planning to attend, ensuring that you connect with the highest quality, most relevant prospects. We’re able to produce event attendee and sponsor lists for every major adtech, martech, and media event.

Schedule and Manage Meetings

When we first started talking to sales and marketing teams, we discovered they were using a mishmash of spreadsheets, emails, and calendar invites to try to schedule and manage meetings at conferences and trade shows.

Our platform simplifies this entire process into a single customizable dashboard that condenses the who, what, where, and why of meetings. Marketing users can see the activities and meeting set by their sales team, as well as set and manage meeting locations.

Automate Attribution

Attribution solves two major headaches for marketing executives: eliminating manual data entry and calculating ROI at events.

Every meeting scheduled within SummitSync’s platform is automatically mapped back to Salesforce, without any additional work. We help save sales teams dozens and dozens of hours each week, allowing them get back to what they’re great at.

Through connecting with your CRM, we’re able to attribute a return on investment automatically without extra hours of manual reporting. SummitSync’s dashboard shows the individual and overall ROI for every event attended.

With SummitSync, you’ll know which events to invest in next year with no extra work on your end.

No CRM? No problem! SummitSync also works as a stand-alone platform.

So Yeah, We’re Not an Event Management Platform

With SummitSync, you’ll know who is attending every conference or trade show, schedule meetings with decision makers, and know which events to invest in next year. While event management platforms can help boost your hosted events, SummitSync helps measure and maximize your event investments as attendees and sponsors.

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